1. Experiment With Meta Ads

One of the most popular digital media marketing tools, Meta Ads, is a cost-effective way to market your business. Access to a massive audience and the ability to tailor your audience make the ads you can create on Facebook and other Meta platforms useful in just about any digital marketing campaign.

With that in mind, choosing how you engage with Meta Ads can significantly impact how well your campaign performs. For example, are you running traditional ads or boosting previous posts? What about targeting general demographics or building custom audiences?

The most impactful Meta Ads take time to develop, so monitor your experiments and test different techniques regularly.

2. Validate Your Audience

Validation is a priority in social media marketing, but Meta’s capacity for customization and experimentation makes validation particularly important. With hundreds of unique audiences, formats, and content styles available to you, proving each component’s value reinforces the integrity of your campaign.

When you reverse engineer an effective marketing strategy, you can easily disassemble and reassemble your marketing campaign. Take the time to determine the traits that make up your ideal audience. Where are they located? How old are they? What do they do for fun?

As you identify audiences that respond to your brand, you can save those specific groups. This social media tip is especially useful when you’re promoting future content or retargeting that audience.

3. Retarget Using Custom Audiences

As I’m pointing out social media tips for Meta, I have to explain the value of using ads to retarget warm leads.

Imagine you ran a Meta Ad on the value of hiking boots. It was presented to a cold lead, so they never ended up clicking on your link. For most marketers, that’s the end of the marketing journey.

Lucky for you, you can advertise to those same audience members in a few days with a retargeting ad designed to take full advantage of your previous content. If you’re retargeting using video ads, you can even set your ads to only retarget users that watched at least 50 percent of your hiking boots video. This approach lets you pre-qualify prospects before you’ve spent a dollar on them.

4. Explore Link Retargeting

Now that you understand the power of retargeting on Meta platforms, let’s take it a step further and discuss link retargeting.